GOLD, the chemical element, is a dense, shiny, deep yellow precious metal. It has several qualities that have made it valuable throughout history, both as a medium of exchange and for decorative use as jewelry. It is attractive in color and brightness; it is so durable it's practically indestructible. Gold is also rare and usually found in nature in a relatively pure form. Gold is the most malleable and ductile of metals.

Platinum

PLATINUM, is a heavy, malleable, ductile, precious, grey-white metal, is resistant to corrosion and occurs in some nickel and copper ores along with some native deposits. Platinum is used in jewelry, laboratory equipment; electrical contacts, dentistry, and automobile emissions control devices. Platinum's wear and tarnish-resistance characteristics are well suited for making fine jewelry. At PrincessJewelry.com, we use 95% platinum (950 Platinum) alloyed with 5% ruthenium, iridium or cobalt to manufacture our jewelry.

Palladium

PALLADIUM, is a soft silver-white metal that resembles platinum. It is the least dense and has the lowest melting point of the platinum group metals. This metal also does not react with oxygen at normal temperatures (and thus does not tarnish in air). The largest use of palladium today is in catalytic converters. Much research is in progress to discover ways to replace the much more expensive platinum with palladium in this application.

Rhodium

RHODIUM, is extremely hard and bright, its primary use in jewelry is as a plating to give white gold extra shine. It also is sometimes used as an alloying agent for hardening platinum and palladium. Rhodium has both a higher melting point and lower density than platinum. It is not attacked by acids and only dissolves in aqua regia. It is one of the most expensive precious metals.

Titanium

TITANIUM, Named for the Titans, sons of the Greek gods, Titanium, when pure, is a lustrous, grayish white metal. It has a low density, good strength, is easily fabricated, and has excellent corrosion resistance. It is mainly used in jewelry as an accent metal in Men’s jewelry. Its inertness and ability to be attractively colored also make it a popular metal for use in body piercing.

Silver

SILVER is a soft, white and lustrous metal. Jewelry made with silver and stamped 925 is called sterling silver. Sterling silver is harder than pure silver. In order for jewelry to be stamped 925 silver, it must have 92.5% pure fine silver and 7.5% cooper. Silver is a sturdy, durable and dependable metal. Silver is used in all types of jewelry, as well as silverware. More on Silver

PrincessJewelry.com has a wide selection of jewelry.