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Diamonds Are Forever

It's the month of April and all we have on our mind is DIAMONDS!! How can you not have diamonds on your mind? It's April's birthstone and let's be real diamonds are forever. There's a reason the phrase is around. Diamonds truly do stand the test to time. It's still one of the best pieces of jewelry to include in your own jewelry collection. Some people may disagree these days and say who needs diamonds when there are a host of other gemstones and options for jewelry. This is true. But come on, diamonds go with everything and can't go wrong wearing them. As part of our April diamond celebration, let's take a look at why diamonds are a great choice. 

Diamond Jewelry

Need earrings to go with your beautiful dress, go for the diamond studs. Need a necklace to go with your little black dress, go for the diamond necklace. Diamonds are always in style. They go with everything. Everyone should have some type of diamond earrings or necklace in their jewelry collection. 

You can pass down diamonds from generation to generation. Or maybe your grandma already gave you her diamond ring or jewelry. Something you can wear until it's time to give it to your children. It's an investment for generations beyond your time. You can create a family heirloom with diamonds. 

Diamond Rings

Yes, these days there are other "diamond-like" options such as moissanite, cubic zircon, or even lab grown diamonds. But the reality, at this time and for the past 1,000 years, is a natural grown diamond is an investment. Just like any investment it goes up and down depending on supply and demand. At this time, natural grown diamonds still hold their value. When you have a diamond, you can sell it or trade up for a larger diamond. There are articles online that indicate diamonds are not the best investment. And that holds maybe slightly true for tiny diamonds, but anything above a half carat can be traded in, traded up, or sold. This means over your lifetime, you can get larger and larger diamonds in your collection. Doesn't that sound nice? Get a larger diamond every few years or every year. Or like we said before, pass it down to your children and they pass it down to their children. You may be able to do that with lab-grown diamonds, but as the technology for lab grown diamonds improves, the value of lab-grown diamonds may decrease.

Loose Diamonds

The vibrancy of a diamond are like no other. When the light hits the stone, it radiates with sparkle. Who wouldn't want jewelry with a diamond? It's an all around gem that stands the test of time and can be cherished through generations. Ready to look for some diamond jewelry? Shop for styles or stop in to our Diamonds Are Forever event. Learn more.

Diamonds Are Forever

How to Add Pantone's Color to Your Jewelry

As you may already know, Pantone's Color of the Year is Ultra Violet. This color communicates ingenuity, originality, and non-conformity. No wonder why Prince took on that color. He knew the impact this color has on people. So, how can you use the ultra violet and bring it into your daily life. There are so many different ways but we think the best way is through jewelry. Ok, so we may be a bit biased. But really there are so many ways and we want to tell you not only how to wear ultra violet in jewelry but also pair it with other colored gems. 

There are so many ultra violet gemstones (and some really inexpensive) that you can wear. Might we suggest, amethyst! It's a perfect deep violet color and comes in a variety of different shades. There's also tanzanite, purple enhanced diamonds, and depending on lighting alexandrite; as well. One more gem comes in a purple hue and that's sapphire. Normally, you find sapphire in a rich royal blue hue but sapphire comes in all colors and a purple hue is one of them. Perfect options to add to your spring wardrobe collection. And this hue also compliments Pantone's spring color, rose or nude. Needs some ideas, take a look below: 

Amethyst Jewelry

Tanzanite Jewelry


Alexandrite Gemstone

One more thing, you can also combine ultra violet with other hues that pair nicely; such as sapphire, green tourmaline, or pink sapphires.

Are you going to add this color to your Spring collection? Share your thoughts with us on our Facebook or Instagram

Engagement Ring Trends 2018

It's National Proposal Day and what better way to celebrate it then to look at the trends for engagement rings. Just in case you decide you want to propose today or in 2018. Here are 8 trending looks for engagement rings in 2018

Rose Gold 

This is the year for rose gold jewelry especially engagement rings. The plush pink color reminds us of romance and love. No wonder women are swooning over rose gold such a perfect symbol of devotion. Either making the whole ring rose gold or combining it with a touch of white gold, it's one to be spotted all year long.

Rose Gold Engagement Ring  Rose Gold Engagement Ring

Oval Shape Diamond

With the elongated look and clean cut, it's no wonder this shape has gained so much attention. It gives the illusion of a larger stone because of the shape. And after the engagement of Prince Harry and Megan Markle, oval shape has increased in popularity. 

Oval Engagement Ring Oval Engagement Ring

Three Stone 

Just as we mentioned, after the engagement of Megan Markle and Prince Harry, we saw a jump in three stone engagement rings. They're clean, classic, and simple. Take this look and make the ring rose gold, now you have a mix of modern and classic. 

Three Stone Engagement Ring

Intricate Diamond Halo

Halo has been around for a few years and it's not slowing down anytime soon. However, young women and brides are looking for a halo different from the classic halo. This is where the intricate diamond halo or dropped diamond halo comes in. The dropped halo is just slightly under the center diamond and an intricate diamond halo adds a touch of vintage or design to the halo. 

Intricate Diamond Halo Drop Diamond Halo

Pear Shape Diamond

Unlike the oval shape and it's more classic look, pear shape is a bit more trendy. This is a perfect stone for the fashion forward and modern woman or bride. A perfect look to add to her every day style. 

Pear Shape Diamond Engagement Ring Pear Shape Diamond Engagement Ring

Colored Gemstones

The non-diamond engagements rings are also a huge trend in 2018. Young women and brides want to add meaning behind their engagement ring. Colored gemstones are a great fit because there are old myths and beliefs behind almost all the colored gemstones. Plus, it's a cost-effective choice compared to a diamond.

Sapphire Engagement Ring Colored Gemstone Engagement Ring

Emerald Shape Diamond

This is just beginning to trend and probably by the end of 2018 we'll see more asking for an emerald cut diamond with three stone rings. It's a rectangle shape diamond with brilliance. 

Emerald Cut Diamond Rings  Emerald Cut Diamond Ring


As timeless as it gets, solitaires will always be in style and many women are choosing this classic style for their engagement ring. It allows them stack other rings next to it and we all know how much fun it is stacking rings together and mixing metal colors with the ring. 

Solitaire Engagement Rings

If you're in the market for engagement rings, we hope this gives you some idea on what to look for and how to match your style with the ring you choose to wear the rest of your life. Want to look at some more styles, shop our engagement ring styles

Wedding Ring Trends for 2018

It's that time of the year, Wedding Season, has kicked off and well under way. Many of those engaged and planned to be married in the upcoming months will be shopping for wedding rings. We decided to let you know what's trending in 2018 to help you narrow your choices down. 

Rose Gold

As we have mentioned in our other articles, rose gold is big and has been trending for a few years; but more so this year than ever before. It looks like it's here to stay for every type of jewelry especially wedding rings! And yes, that means even for men. Go for all rose gold or combine rose with white gold. There are great rose gold options for both men and women. 

     Rose & White Gold Hammered Diamond Wedding Ring


We've been talking about stackables the past year. Women love being able to stack a few thin diamond bands with their engagement ring. Adding more bling to their already sparkling engagement ring. Start with one for the wedding and add more for each passing occasion. 

Stackable Rings  

Plain Wedding Band (Comfort Fit, Flat, Milgrain, etc)

Timeless and always a favorite are plain wedding bands. There are so many different varieties of plain wedding bands and can be selected in any metal or color option. How can you go wrong? Plus, a lot of women love the option because it's something she can wear without her engagement ring. Another great option for both men and women.  

Plain Wedding Bands Plain Wedding Bands

Carved Wedding Bands

Right next to plain bands being popular, so are carved wedding bands. For women, it may be hand carved designed wedding bands giving a more vintage look. And for men, it's subtle carvings in the ring to give a tiny design, yet keeping it classic and timeless. 

White Gold Concave Wedding Ring  Carved Wedding Rings 14Kt White Gold Carved Wedding Band

These are just a few of the many styles for wedding bands. But they are definitely the favorites for 2018. Need more inspiration, shop our wedding bands or stop in for our Wedding Band Weekend event on March 22nd to 24th and view thousands of styles. 

Spring 2018 Jewelry Trends

It's the first day of March, the weather is finally getting warmer in Minneapolis, and we are starting to think of all the Spring jewelry trends. From accessories to fine jewelry, we have your guide for jewelry and what to wear this spring. 


Just when you think brooches are of the past, it has re-emerged on the Spring runways. Miu Miu, Celine, and Louis Vuitton were just a few of the designers including brooches in their Spring collection. This was something our grandmas and great-grandmothers wore. Now, you can always see if they still have them in their jewelry collection and possibly inherit them or you can grab a style you love to wear. Go for something bold or simple, both are great!


Rose Gold

Pantone's Spring colors are nude palette which includes shades of rose gold. Rose gold has slowly been trending since 2016, but this Spring it's really picked up. And more and more young women are choosing rose gold for not just necklaces, earrings, and bracelets; but also for their engagement rings. 

   Rose Gold Jewelry

Chain Drop Earrings

Just like rose gold, we saw this have a slow rise to popularity. Chain drop earrings are simple and slick. You can wear them with basically anything and for any occasion. And you can choose rose gold chain drop earrings. It will be a perfect combination of both for Spring! 


Pearls, Pearls, Pearls

We know we've mentioned many times over but really pearls are in style. There were a lot of designers/brands that utilized natural pearls with their runway collections; such as Simone Rocha, TopShop, and Prabal Gurung. Whether it was chunky pearl earrings, necklaces, brooches, or simple pearl styles. Pearls was a huge hit on the Spring runways. So, get out your pearls or start shopping for some pearls and be ready for spring.

Pearl Jewelry  Pearl & Diamond Dangle Earrings 1.04 Ct Tw

Big Button Earrings 

Remember the 80s? Me neither, well I only remember playing outside with friends, learning to bike, and all the usual kid stuff back in the 80s. Didn't pay too much attention to fashion, but I saw pictures. And well, think 80s again this Spring not only with clothing but earrings. Big earrings and big "button" style earrings are trending. I'll be borrowing some from my mom. Those big gold earrings are in and remember these days you can do white, rose, or yellow gold. Doesn't need to be just yellow gold, like back in the 80s. And think lots of geometric large earrings. 


Necklace Layering

We've mentioned this before and we'll mention it again. Necklace layer is still on trend and layering geometric with other styles. Mix and match styles and shapes with your necklaces. This is a big one for Spring. I've always loved layering my necklaces and have been the past 5 years. Grab a simple necklace and pair it with something more bold. 

Necklace   Necklaces

There you have it Spring 2018 jewelry trends. So, while we anxiously wait for all the snow to melt and get ready for spring; we'll spend some time staring at all these beautiful jewels and you can too. Shop now for the latest jewelry trends and get ready for Spring, it's just around the corner!

Holiday Gifts for Her

We've already touched on gifts for him during the holidays. This week we are getting a gift guide ready for all those men out there looking to buy gifts. We know a lot of men will be out shopping this week and we're here to help you find the perfect sparkle to make the holidays just a little brighter. 

Diamond Studs

Don't know where to begin and not sure what to get her. Well, if she doesn't already have diamonds studs, then you should grab a pair of studs. You definitely can't go wrong with diamond stud earrings. They are classic earrings that can be worn in any occasion; either casual or dressy. The best part is when you buy diamond stud earrings, you can upgrade them later. If she already has diamond studs, then consider trading them in for a larger pair. 

Diamond Stud Earrings

Personalized Necklaces

One of the biggest trends the past year are personalized necklaces and bracelets. Giving a monogram pendant or personalized necklace is a way to add a personal touch to your gift.  These necklaces can be layered with other jewelry pieces she has. You can also add a birthstone to the necklace. 

Tennis Bracelets

Another great classic jewelry piece. Every woman should have a diamond bracelet in her jewelry collection. Diamond bracelets range in many different styles. You can choose something more classic which can be worn every day or go for one that is worn on special occasion; like Christmas day! 

Diamond Tennis Bracelet  Diamond Baguette Tennis Bracelet

Necklaces-Diamonds, Gemstones, or Silver

One piece of jewelry that definitely can be given to any woman is necklaces of any type. Diamond, colored gemstone, and/or silver necklaces are great gifts. Depending on her style, you can choose something classic or go with a more contemporary piece. You can determine her style by looking at other jewelry pendants or necklaces she wears. Based on those jewelry pieces, select a style that will complement her jewelry collection as well as her style. And don't be intimidated by choosing a style for her, we're happy to help you find something just right.

Bracelets-Silver or Gold

Bracelets are another gift that are easy to pick a style. We would recommend choosing styles like link bracelets, charm bracelets, or simple bangles. These style of bracelets can be worn every day and are easily stackable with other bracelets. There are nice silver bracelets starting at $100 and go up. Gold bracelets usually run between $250 and more. You can start a tradition and add a new bangle or bracelet (with different metal color) each year to stack them. 

Diamond & Gold Bangles

Bonus Gift: Watches

Give her the gift of time. Forget checking your time with a cellphone. Get a beautiful and stylish accessory that make it easier and elegant to check the time. Plus, it adds a nice touch to any outfit she wears.

This is just some of the many different gifts you can get the woman in your life for Christmas. Take a look at all our jewelry gifts and find something that adds a bit of sparkle to the holidays!

Holiday Gifts For Him

It's that time of the year again, holidays are just around the corner. Yes, we know it's the day before Thanksgiving and you still want to celebrate Thanksgiving before even thinking about holiday gifts. But we couldn't help ourselves, we're just so excited this season for so many new things in our store. And one of them is our growing collection of men's jewelry and accessories. Yes, you heard that right. Normally, we carry very little in men's but this year we have a lot more options because we think you should give the man/men (dad, brother(s), friends, significant other, etc) something that's more than just sweaters and socks. Here are our top 5 gifts you can give the man/men in your life: 

1. Watches

You hear it over and over again, people saying what's the point of watches when there are cellphones. Watches are great not just for telling time but accessorizing an outfit. They add a nice touch. It's an accessory every man should have as part of his collection. And for the first time in 20 years, we are carrying watches. Our watches are from the brand Tiempo Di Lugano. This watch brand started by a local Minnesotan with an eye for style. Reasonably priced and well made. These watches are going to be the gift you want to get this season. 

Lugano Classic - (Silver/Silver)The Moderno - Chrono (Black/Black)

2. Cuff Links 

These are great for any man that wears suits on a regular basis or has a nice suit. Cuff links take your suit game up one level. It's a gift that he will get to use forever; especially when you get him silver or white gold (or gold) cuff links. You can also add a nice touch by personalizing it and engraving his initials. This is sure to make a great gift for the man in your life. 

Engravable Round Cuff Links         White gold knot cuff links

3. Money Clips

If you're going to buy a nice wallet for the holidays, have you ever considered a nice money clip instead or to compliment the wallet? Money clips add a nice classic touch. As with cuff links, you can get money clips that can be personalized as well. It will be a keepsake for him throughout life. 


4. Bracelets

When we say bracelets, many of you may be thinking gold chunky bracelets from the 80s and that's not what were talking about. Men's bracelets come in a range of material. You can get a nice stainless steel bracelet, a bracelet with carbon fiber, titanium bracelet, or a bracelet that mixes stainless steel and silver with leather cords. The range of men's bracelets that will add to his daily style is great for a gift. 


5. Chains

30 years ago many men wore gold chains and that trend went out of style. Now, it's back but just like bracelets you don't need to choose a chain that is gold or white gold. There are so many different alternatives for men's chains. Plus, if you get a nice silver chain, you can add a meaningful charm. A lot more men wear necklaces with a meaningful charm; by tucking it into their shirts. 

With gifts that look this good, you can't go wrong. And he'll love the added style to his look. Shop all our men's look either online or in store. 

Gemstone Discovery: Citrine

Commonly confused with yellow topaz (another November birthstone), citrine is a gemstone of it's own. This beautiful radiant gem is commonly associated with November's birthstone; as well as the stone used to celebrate the 13th wedding anniversary. So, what else is great about this stone? Let's take a look at some interesting facts about this mesmerizing gemstone. 

Most citrine come in a color of pale yellow to yellowish brown hues. The most valuable citrine is known as the madeira citrine which is more of a reddish brown. This hue is mesmerizing to see. 


Citrine is the mineral; quartz. Natural citrine is actually very rare these days. In fact, most citrine in the market are heat treated amethysts; also quartz. Even though most citrines are treated, the natural citrines are still an inexpensive & vibrant alternative stone to yellow sapphire. Yellow topaz is another stone that is interchangable with citrine. 

Citrine Diamond Ring  Citrine Diamond Pendant

According to Chinese feng shui philosophy, it is believed wearing citrine will give abundance and wealth. Citrine is also listed for a lot of healing powers. The wearer can clear their thinking and increase hearing. It's also believed it promotes energy and vitality for the wearer. Whether these are true or not, we can't say. These are just a few of the healing powers of citrine. There are so many wonderful healing attributes to this stone no wonder it's an admired stone. 

Next time you're looking for a gift for a friend or family celebrating their birthday in November, consider citrine. Or if you're celebrating your lucky 13th anniversary, set this beautiful stone in a nice ring or pendant. 

Gemstone Discovery: Opal

Like fireworks, you can find every color bouncing out of an opal gemstone. Writers and poets have written about the beauty of opal and all the mysterious beliefs behind it. This gem is definitely unique and mysterious. Opal is one of the birthstones of October. And since it's the first few days of October, we wanted to shine some light on this beautiful colorful gemstone.

Opal has up to 20% of water trapped in it's silica structure. On average, you can find about 5-10% water in most opals. There are two broad classes of opal: precious and common. Precious opals are generally the more common type of opals you will find and it displays "play-of-color" where you can find an array of colors in the gem. Common opals have no display of color. 

Play-of-color occurs when sub microscopic spheres are stacked like a grid. The light waves that travel between these microscopic spheres and bends breaks up into the colors of the rainbow. There are many different groups of opals but there are 5 main ones. Which are: 

  1. White or light opal: the play-of-color is against a white or light grey background
  2. Black opal: the play-of-color is against a black or dark background
  3. Fire opal: also known as a "Mexican Opal". This type of opal is usually on a brown, red, orange, or yellow body of color. 
  4. Boulder opal: this type of opal is usually has fragments of surrounding rock and on a light to dark background.
  5. Crystal or water opal: usually on a clear background and you can find the most color in these type of opals. They are usually transparent to semi-transparent. 

Mexican Fire Opal Halo Earrings          Rose Gold Opal & Diamond Ring

Most opals are mined in Australia but opals can be found in the U.S., Mexico, South America, and Ethiopia. In fact, these days the main source of opals comes from Ethiopia. The largest and most valuable opal found is 998 grams and valued at around $675,000. This opal is known as the "Olympic Australis" found in 1956 along the "Eight Mile" opal field in Cober Pedy, South Australia. 

Largest Opal Found

Not only do opals have such a wide variety, but they also have a long history in myths and beliefs. Our favorite part of a gemstone discovery is the beliefs the ancient and modern world has towards gemstones. Arabic legend believed opals fell from the heavens in flashes of lighting. Somewhat similar to the Bedouins, which believed opals contained lighting in it the actual stone. Ancient Greeks thought opals protected you from disease and gave the gift of prophecy. 

There is one superstition behind opals. It states that people born in October should never wear opal because its bad luck. We want to say this is false and does not have any grounds to it because it was written in a novel, Anne of Geierstein by Sir Walter Scott, and that's the only place you would find this information. Also, throughout most of history opals are regarded as one of the luckiest and most amazing gemstone due to it reflecting all the colors. 

One thing for sure is opals have always symbolized hope, purity and truth. It is also the 14th wedding anniversary. Need some inspiration for a birthday in October or a wedding anniversary coming up, we've got some great opal jewelry. Shop our selection here

3 Types of Earrings for Every Occasion

Ahh, choosing earrings to wear with your work outfit or date outfit or just a regular day can sometimes be overwhelming with all the every changing trends. We have 3 go to earring styles that will work with any style. And we literally mean ANY style. Weddings, date night, apple picking, you name it! These earrings are versatile. 

Stud Earrings

Either diamond stud or plain stud earrings. Both are great for every occasion. Diamond studs are elegant and clean. They add the right amount of sparkle to casual or dressy looks.

Diamond Stud Earrings

Halo Stud Earrings

Need something with a little more sparkle or an extra touch to your work outfit, then halo stud earrings are your choice. Halo stud earrings mean there is one main stone, either diamond or gemstone; surrounded by smaller stones. There are so many different looks. You can get a pearl halo earring with sapphires or diamonds surrounding the pearl. Or you can choose the classic halo, all diamonds. You can't go wrong with all diamonds.

Diamond Halo Stud Earrings

Classic Hoops

Another earring staple that every woman should have in her jewelry box. Classic plain hoop earrings or diamond hoop earrings can be worn in every occasion. Just like stud and halo stud earrings, these work with every look. 

Diamond Hoop Earrings     Classic Hoop Earrings               Sapphire Hoop Earrings

If you can only have 3 earrings in your jewelry box for the rest of your life, these three styles are your go to earrings for every occassion. Need a little inspiration on finding the right style for you. Shop our earrings look.